marketing fail

Until this afternoon I had never seen a Wesley Owen bookstore. I'd had lunch with a friend in a restaurant just round the corner from one, so we went in for a look round. I don't know if it was because I'd been warned I might find the stock a little too twee/fluffy/cringemaking/fundamentalist for my taste, but the first shelf label that caught my eye as I let go of the front door was "Dated Bible Study Guides". 

Yeah, I know they meant guides to be used for this season, or the next quarter.

We also discovered a shelf labelled "White Bibles". Kind of reminded me of British Rail's "blue days" in one of their arcane ticketing classifications back when I was an undergrad (and had to listen to other undergrads in more trendy subjects like philosophy saying things like, "Kantian category error, surely?"). 

This may be my first ever trip to a bookstore where I didn't buy anything.